Olmos, the Chairman of the Spanish Exporting Manufacturers Association for the
Hospitality Industry (AFEHC), read a paper at the 1st
Internationalization Forum held on 7 February 2012 at the Fira de Barcelona trade fair
facilities. The main objective of the event, organized by international
consulting firm Mercados Exteriores Consulting
& Events, was to promote the internationalization of small and medium-sized
In the paper read by Rafael Olmos, "AFEHC: Help for the Internationalization of Spanish Manufacturers of Equipment for the Hospitality Industry", he stressed that it is not just necessary but essential for companies to move into international markets. "Due to the drop in domestic demand, diversified exports now represent a lifeline for companies because they can no longer depend on just one market", he said.
AFEHC is currently made up of 82 companies, 30% more than in 2001, when it began its activity with 63 companies. The association is recognized by the Spanish Institute for Foreign Trade (ICEX) as the industry contact and representative for the implementation of foreign promotion activities. To date, this association specializing in exports has organized over a hundred foreign promotion activities for its member companies, including participation in trade fairs and trade missions in 34 countries in Europe, Asia, the Americas and Africa.
Evolution of Turnover: 2001-2010
The results of the AFEHC Chairman's analysis of the evolution of the turnover of the current members of the association in the ten-year period from 2001 to 2010 show a 19% increase in turnover and a 50% jump in exports.
According to a study prepared by AFEHC, the average turnover of the member companies in the association in 2010 was €913 million, a 2% increase over 2009. Exports were valued at €374 million, had increased by 10% compared to the previous year and represented 41% of total turnover. As explained by Rafael Olmos, "Thanks to the fact that the increase in exports was greater than the drop in domestic sales, Spanish manufacturers of equipment for the hospitality and catering industry went back to positive numbers in 2010 and it was exports that drove the industry". He went on to say, "Definitive data from 2011 are not yet available, but we believe that the trend started in 2010 was consolidated in 2011, which means that turnover of member companies remained at the same level thanks to the increase in exports".